Optimization

5 GBP Optimization Wins You Can Do in 30 Minutes

No agency required. These moves consistently push listings into the local pack.

2.4x
more calls generated by fully optimised GBPs vs partially complete ones
GBP Fixers optimisation data — 3,200+ listings audited
Win #1
Add Your Primary Category + 2 Secondary

Most listings only use one category. Adding accurate secondary categories expands the search terms that surface your business — without any risk of suspension.

Win #2
Upload 10+ Photos This Week

Listings with 10+ photos get 42% more requests for directions. Upload a storefront, team photo, interior, and your best work. Google rewards activity.

Win #3
Publish One Google Post Today

A fresh post signals to Google that this listing is actively managed. Write 150 words about your service, add a photo, and include a call-to-action link.

Wins #4 and #5
Win #4: Fill in every Q&A with your own questions and answers — this content appears in the local pack
Win #5: Reply to your 5 most recent reviews — responsiveness is a ranking signal Google tracks
Key Insight
Consistency Beats Perfection

One post per week, a few new photos, and regular review replies beats a single large optimisation effort. Google's algorithm rewards ongoing engagement.

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