5 Video Verification Mistakes That Get GBPs Rejected
Google's video call follows a checklist. Most businesses don't know it.
1 in 3
businesses fail their first video verification — usually for avoidable reasons
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Mistake 1
No Visible Business Signage
Google reviewers need to see your business name on signage. A home office or unmarked location fails instantly — even if you're a legitimate service-area business.
Mistake 2
Missing Business Documents
Reviewers ask to see your business licence, utility bill, or lease. Not having these on hand — or showing the wrong document — ends the call immediately.
Mistake 3
Wrong Location on the Call
If your GBP address says one street but you're doing the call from another location, Google flags the inconsistency. The call address must match your listed address.
Mistake 4
Poor Video Quality or Lighting
The reviewer cannot verify signage or documents they cannot see clearly. Dark, blurry, or shaky video is treated the same as no evidence. Test your setup first.
Mistake 5
Saying Too Much (or Too Little)
Over-explaining raises suspicion. Not responding promptly makes reviewers doubt you. Know what to say, what to show, and in what order — before the call starts.
Prepare Right
✅Print signage if needed — temporary is allowed
✅Have business licence, utility bill, and lease ready on paper
✅Do a test run in the exact spot at the same time of day
✅Know the reviewer's checklist before the call starts
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