GBP Fixers Code of Conduct

We decline, and we explain why. We do not accommodate requests to file appeals for non-compliant businesses, misrepresent business operations, or use any approach that conflicts with Google's policies. If a client pressure to do something we believe is outside the rules, we stop the engagement rather than comply. This is not a negotiable area.

No. We guarantee to execute the recovery process with the competence and methodology we describe on this site. We guarantee honesty about the probability of success before you commit. We guarantee that if we take a case and cannot recover it through legitimate means, we do not retain the fee. What we do not guarantee is that Google will reinstate any specific listing — that decision is Google's, not ours.

For cases we accept: if we complete the full recovery process and are unable to achieve reinstatement through legitimate channels, we do not charge the service fee. The specific terms of this guarantee are reviewed during the case acceptance process. It does not apply to cases that become unrecoverable due to client-side factors — for example, a client providing inaccurate information that causes the appeal to fail.

No — prior attempts are a factor in how we approach the case, not a reason for any different conduct. We assess what was filed previously, identify what needs to change, and proceed on the corrected basis. The one thing we will not do is refile an identical appeal that already failed.

Google Partner status gives us access to a Google Business Profile escalation channel not available to individual business owners. This is a legitimate support channel — not a bypass of normal policy. We use it for cases where the standard reinstatement process is stalled or where the case merits direct Google Partner review. It does not change what outcomes are possible for genuinely non-compliant listings.

We stop work, tell the client directly what we found and why it is a problem, and give them the opportunity to correct the record. If the inaccuracy is material — for example, the address where the business claims to operate is not actually a functioning business location — we end the engagement and refund fees for work not yet performed. We do not build submissions on information we know to be false.

We conduct a rejection analysis first — reviewing what was submitted and what the rejection reason indicates. If the rejection is addressable (a documentation gap, a compliance issue that was missed), we correct it and rebuild the package. If the case is appropriate for Partner channel escalation, we use that avenue. We do not refile an identical appeal. If a case reaches a point where no further legitimate avenue exists, we tell the client that directly.

Yes. We work directly with business owners and with marketing agencies, consultants, and legal advisors representing businesses. The code of conduct applies identically in either case. When working with an agency, we typically need written confirmation from the business owner that they authorise the agency to manage the GBP recovery process on their behalf.

We retain case records for our internal quality assurance and for the intelligence reporting we produce from our aggregate dataset. Individual case details are anonymised in any published data. We do not sell client information to third parties. For specific data retention questions, our privacy policy and contact form can be used to make a data request.

Yes — we publish what we know from our dataset in our intelligence reports. The headline figures: 78% first-attempt success rate for cases with complete documentation, 97% ultimate resolution rate across all accepted cases, <5% success for re-filed identical appeals. These figures are from our aggregate case data and are documented in the State of GBP Suspensions 2026 report.

We explain our reasoning for every significant decision. If you disagree with our recommended approach, we discuss it. There are some things we will not change — for example, filing an appeal before correcting the root cause — because the data is clear that this approach fails. But within the space of legitimate recovery options, client input on priorities and timing is part of the process.

No. If we assess during the case review that the business does not meet Google's eligibility requirements and cannot be made compliant, we decline the case. We do not work to reinstate listings for businesses that should not have them. This is the clearest bright line in our code of conduct.

Industry-specific suspension patterns vary, but the underlying eligibility requirements and recovery process are the same. We have worked cases across all major industry categories. For any industry-specific documentation requirements (state professional licenses, regulatory registrations), we identify these during the case assessment and guide you through what is needed.

Ownership disputes require particular care. We need to establish who has the legal right to the listing before we take any action. We typically require business ownership documentation from the party claiming the right to the listing and, where possible, confirmation from both parties. We do not take unilateral action in a contested ownership situation.

We can't make you trust us — we can only show you our published standards, our documented methodology, and the intelligence data from our case history. Agencies that guarantee outcomes they cannot control are managing your expectations, not your case. We would rather tell you an honest probability of 70% than promise you 100% and deliver nothing.