Cookie Policy

Last updated: May 25, 2026

Quick summary: We use essential cookies to run the site, analytics cookies (Google Analytics) to understand traffic, advertising cookies (Google Ads) to measure campaign performance, and functional cookies (Google Maps) on our analysis page. All non-essential cookies require your consent.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and improve your experience. This policy explains exactly which cookies gbpfixers.com uses and why.

Cookies We Use

Essential Cookies Always active

These cookies are required for the site to function. They cannot be disabled.

Cookie name Purpose Duration
gbpf_cookie_consent Stores your cookie preference (accept/essential only) 1 year
Functional Cookies Requires your consent

These cookies are only loaded when you consent to functional cookies, and only on the /analyzing/ page. They enable the live competitor map powered by Google Maps.

Provider Purpose More info
Google Maps API Displays nearby competitor businesses on the GBP analysis page. Google may set its own cookies when this API is loaded. Google Privacy
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Analytics Cookies

Google Analytics 4 — consent required

Cookie Purpose Duration
_gaDistinguishes unique visitors (anonymised ID)2 years
_ga_*Maintains session state for GA42 years
_gidDistinguishes users within a 24-hour window24 hours

IP addresses are anonymised. Data is not used to build advertising profiles. Google Privacy Policy

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Advertising Cookies

Google Ads — consent required

Cookie Purpose Duration
_gcl_auMeasures whether our ads led to a call or form submission90 days

No personal advertising profile is built. Conversion data is used solely to measure ad effectiveness. Google Privacy Policy

How to Control Cookies

On this website: You can change your cookie preferences at any time using the cookie settings link in our website footer or by clicking below:

In your browser: All major browsers allow you to control cookies via their settings. Note that blocking all cookies may affect site functionality.

Canadian Visitors

Canadian visitors should be aware of the following:

Quebec Law 25 (Act Respecting the Protection of Personal Information in the Private Sector): Quebec's privacy law — which came into full effect in September 2023 — requires that explicit opt-in consent be obtained before any non-essential cookies are set on a visitor's device. Our cookie consent banner already satisfies this requirement: no functional cookies (including Google Maps) are loaded until you actively click "Accept" on the consent banner. Essential cookies (your consent preference only) are exempt as they are strictly necessary for site operation.

CASL (Canada's Anti-Spam Legislation): CASL governs electronic commercial messages (email, SMS, etc.) — it does not apply to cookies. Our cookie practices are governed by GDPR and provincial privacy law, not CASL.

Changes to This Policy

We may update this Cookie Policy when we add or change the cookies we use. Material changes will be reflected by updating the "Last updated" date above.

Questions?

Email us at lead@gbpfixers.com or read our full Privacy Policy.

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