GBP Knowledge Graph
Every core Google Business Profile concept, defined and connected. Start from a concept to reach the exact services, guides, case studies and research that address it.
This is the canonical map of Google Business Profile concepts. Each concept links to its definition, the concepts it connects to, and the approved resources that help with it. Browse a category below, or begin with the Google Business Profile concept.
Core Concepts
Suspension & Recovery
- Appeal An appeal is the formal request submitted to Google asking it to review a suspension decision and reinstate th…
- Hard Suspension A hard suspension removes the profile entirely — it disappears from Search and Maps and the owner often loses …
- Reinstatement Reinstatement is the process of restoring a suspended Google Business Profile to normal visibility after resol…
- Soft Suspension A soft suspension hides the profile from public view but the owner keeps dashboard access, often shown as “unv…
- Suspension A suspension is when Google removes or restricts a Google Business Profile because it believes the profile vio…
Verification
- Email Verification Email verification confirms control of a profile by sending a code to a business email address, typically one …
- Phone Verification Phone verification confirms control of a profile by sending a code to the business phone number by call or tex…
- Postcard Verification Postcard verification mails a physical postcard with a code to the business address; entering the code confirm…
- Verification Verification is how Google confirms that a business is real and that the person managing the profile is author…
- Video Verification Video verification asks the business to record or present a live video showing the location, signage, equipmen…
Ownership & Access
- Manager A manager is a user granted permission to edit a Google Business Profile without full ownership — they can upd…
- Ownership Ownership is control of a Google Business Profile — who holds the verified rights to manage it. Ownership can …
- Primary Owner The primary owner is the account with the highest level of control over a Google Business Profile, able to add…
Business Information
- Address The address is the business location shown or verified on a profile. Storefronts display it publicly; service-…
- Business Information Business information is the set of core facts on a profile — name, address, phone, website, hours and category…
- Categories Categories describe what a business does and are among the strongest factors in what searches a profile can ap…
- Duplicate Listings Duplicate listings are two or more profiles representing the same business at the same location. Google discou…
- NAP Consistency NAP consistency means the business Name, Address and Phone are identical across the profile, the website and o…
- Reviews Reviews are customer ratings and written feedback on a profile. They influence trust and visibility, and revie…
Visibility & Ranking
- Google Maps Google Maps is the mapping product where verified business profiles appear as pins with details and reviews. A…
- Local Pack The local pack is the group of business listings with a map that Google shows for local-intent searches. Appea…
- Ranking Ranking is how prominently a profile appears in local results for a given search, driven mainly by relevance, …
Compliance & Eligibility
- Compliance Compliance means operating a Google Business Profile within Google’s guidelines for representing a business — …
- Eligibility Eligibility is whether a business qualifies for a Google Business Profile at all. Google requires a business t…
- Physical Location A physical location is a storefront or premises that customers visit, shown publicly on the profile with perma…
- Policy Policy refers to Google’s published guidelines for representing your business on Google, which define what is …
- Service Area Business A service-area business (SAB) serves customers at their locations rather than at a storefront, so it hides its…
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