GBP Knowledge Graph · Concept

Google Business Profile

Also known as: GBP · Google My Business · GMB · business listing

A Google Business Profile is the free business listing that appears in Google Search and Google Maps, showing a business’s name, location or service area, hours, contact details, reviews and photos. It is the entity Google uses to represent a day-to-day business in local results.

What this means for your profile

Your profile is how customers find and contact you on Google. Keeping it accurate, verified and policy-compliant is what protects your visibility.

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