GBP Knowledge Graph · Concept

Google Business Profile

Also known as: GBP · Google My Business · GMB · business listing

A Google Business Profile is the free business listing that appears in Google Search and Google Maps, showing a business’s name, location or service area, hours, contact details, reviews and photos. It is the entity Google uses to represent a real-world business in local results.

What this means for your profile

Your profile is how customers find and contact you on Google. Keeping it accurate, verified and policy-compliant is what protects your visibility.

Services

Guides & Tools

Blog Guides

Case Studies

Research Reports

Videos

Terminology

Not sure how this applies to your profile?

The free 2-minute assessment maps your situation to the right next step — or talk to a specialist.

← Explore the full GBP Knowledge Graph

Skip to main content Talk to a GBP Specialist