GBP Knowledge Graph · Concept
Physical Location
Also known as: storefront · brick and mortar
A physical location is a storefront or premises that customers visit, shown publicly on the profile with permanent signage. It is Google’s preferred, easiest-to-verify business model.
What this means for your profile
Permanent signage and a genuine, customer-facing address make a storefront the most straightforward profile to keep live.
Resources on physical location
Guides & Tools
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