GBP Optimization & Audit Guides
Notes and optimization guides from a team that has worked on hundreds of cases managed. What the patterns show, what Google's updates actually change, and how to run a proper GBP audit.
Expert Analysis, Not Generic Advice
Most GBP optimization advice online is written by people who have never worked a recovery case. These guides are different — they're based on patterns observed across hundreds of cases managed. The Google Updates section covers what algorithm changes actually do to local pack rankings (not speculation). The Expert Guides break down the deeper mechanics behind GBP optimisation, profile auditing, and category strategy.
Why So Many Listings Were Suspended in 2026
Triggers we see in our GBP cases in 2026: address mismatches, SAB setup errors and review spikes. Observations, not statistics.
I Read Every Google Business Profile Policy Update Since 2020 — Here's What Changed
Every major GBP policy change since 2020, decoded. Know what Google quietly updated, what got stricter, and what still trips up business owners today.
Why Google's Suspension System Punishes Innocent Businesses (And What We're Doing About It)
Google's automated suspension system flags legitimate businesses daily. Here's why false positives happen, what triggers them, and how to fight back effect
GBP Suspended: Service Area Business — Why It Happens and How to Fix It
Learn why service-area businesses get suspended, the policy issues we look for, and how we prepare the appeal. Google decides.
Can a Permanently Suspended Google Business Profile Be Recovered?
A permanently suspended label does not always end the case. Here is how we prepare an appeal. Google decides.